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Safeguarding Commission and Client Trust: Why Every Letting Agent Should Offer Rent Guarantee Insurance

  • Writer: Victoria O'Connell
    Victoria O'Connell
  • 5 days ago
  • 3 min read

Updated: 19 minutes ago

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Why Rent Guarantee Insurance matters for letting agents


As a letting agent, your recurring management fees depend on one thing above all: the landlord receiving rent on time. When tenants default, it doesn’t just affect the landlord — your agency’s cash flow and credibility take a hit too.


With economic uncertainty rising, court delays extending, and the new Renters’ Rights Bill set to tilt the balance further toward tenants, arrears protection has become mission-critical. Rent Guarantee Insurance (RGI) gives both you and your landlord clients a buffer against that instability.It’s not just another add-on; it’s a commission continuity tool.


How Rent Guarantee Insurance protects your business


• Safeguards your management income: If rent stops, many agents’ commission stops too. With RGI, the insurer continues to pay the rent (usually for up to 12 months), meaning your management fee can keep flowing while the arrears are resolved.

• Strengthens landlord retention: Offering RGI through your agency positions you as a proactive risk manager rather than just a rent collector. Landlords remember the agent who kept their income safe — especially when their friend’s agent didn’t.

• Reduces disputes and emotional fallout: Arrears often sour relationships. With RGI, the financial stress is removed. The landlord feels supported, and you can focus on managing solutions, not arguments.

• Legal protection for you and your client: Most RGI products through Assured Protect include legal expenses cover for eviction proceedings. That saves the landlord thousands and ensures cases progress without delay — reducing your administrative burden.

• New revenue and marketing opportunity: By integrating RGI into your onboarding or renewal process, you create a new service line with commission or referral potential. It’s also a marketing differentiator: a tangible offer that sets your agency apart in a crowded market.


Introducing Assured Protect Rent Guarantee Insurance


Website: www.assuredprotect.com/rent-guarantee-insuranceAssured Protect specialises in low-cost, flexible rent guarantee solutions for landlords and agents. They are not tied to any single insurer, offering a broad panel to find the best policy for each client.


Their policies can cover up to £3,000–£5,000 per month rent, with prices typically starting around £12–£20 per month. Legal expenses are often included, and portfolio cover is available.


Sample Costings and Options

Option

Premium (Annual / Monthly)

Term

Monthly Rent Cover

Key Features

1

£250 / £20.83

12 months

£2,500

Standard cover, up to 15 months (3 m @ 75%, then 12 m @ 100%)

2

£170 / £14.17

6 months

£2,500

Student lets accepted

3

£192 / £16.00

12 months

£2,500

Portfolio option

4

£143.36 / £11.94

12 months

£2,500

Budget 12-month cover

5

£183.04 / £15.25

6 months

£2,500

Broad insurer range

6

£141.04 / £12.64

12 months

£3,000

Higher-rent protection

7

£177.34 / £14.78

12 months

£2,500

2-month excess + Legal Cover

8

£216.94 / £18.08

12 months

£2,500

1-month excess + Legal Cover

9

£238.27 / £19.86

12 months

£2,500

Nil excess (day-1 cover) + Legal Cover

10

£392.45 / £32.71

12 months

£5,000

Premium option for higher-rent homes


How to integrate RGI into your agency workflow


1. Introduce it at instruction or renewal: Position it as part of your “responsible management package.”

2. Bundle it with referencing: Since most policies require tenant checks, this fits naturally after referencing approval.

3. Offer it as a choice: Give landlords the option to opt in or out formally — ensuring informed consent and compliance clarity.

4. Train your team: Make sure staff understand the benefits for both landlord and agency income stability.

5. Promote it visibly: Add it to your landlord packs, website, and new instruction scripts.


The agency-level benefits

Challenge

Without RGI

With RGI

Tenant stops paying

Landlord blames agent; you lose fees

Insurer covers rent; agent retains credibility

Eviction takes months

No income during process

Policy covers rent & legal costs

Landlord retention

At risk after arrears incident

Strengthened through protection

Cash flow

Commission dries up

Commission continues from insured rent

Marketing value

Generic service offer

Differentiated, professional, risk-managed offer


Conclusion: Protect both sides of the rent relationship


Rent Guarantee Insurance through Assured Protect is not just a safety net for landlords — it’s an income stabiliser for letting agents.In a market where arrears, regulation, and legal delays are increasing, the smart agent builds resilience by ensuring every managed tenancy has the option of rent protection in place.


Visit www.assuredprotect.com/rent-guarantee-insurance to review policy options, costings, and apply directly — or contact their team for support in integrating RGI into your agency offering.

 
 
 

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