Thriving in the Chaos
- Victoria O'Connell
- Oct 4
- 2 min read

Don’t make the mistake of thinking we are still in Capitalism even ‘late stage capitalism’ we have moved into Oligarchical Feudalism. The old rules cannot be used to guide us forward – supply and demand, inflation pricing etc. we are in chaos.
Chaos Theory reminds us that “small changes can trigger vast and unpredictable outcomes.” That truth is scrawled across the UK housing market in 2025. Layers of legislation pile higher each year. Credit creation by the banking system has inflated a property bubble that was always unsustainable. Now interest rates expose the fragility, while wage stagnation leaves young adults unable to buy—or even to rent—without sacrifice.
London is already cracking: values are slipping, affordability has snapped, and for the first time in years, rent inflation is running out of road. Not through wise reform, but because tenants cannot pay more. Recent university leavers now suffering discovering that their student loans are actually a form of indentured servitude with a graduation cap!
This is not order. It is chaos by design.
And in this chaos, the adversaries are clear:- Build-to-Rent behemoths backed by pension funds and insurance giants, hoovering up entire blocks.- Institutional landlords with endless credit lines—Grainger, Legal & General, M&G, Aviva—wielding scale as a weapon.- Global shareholders like BlackRock, Vanguard, and Norges Bank, who care nothing for communities yet extract value from them.- Government mandarins and regulators layering complexity onto small landlords while smoothing the path for the corporates.
Against this backdrop, business author Tom Peters’ message rings louder than ever. In Thriving on Chaos and The Pursuit of Wow!, he urged us to see disorder not as an ending, but as raw material for reinvention.
For letting agents, the mandate is clear:- Interpret complexity. Where landlords drown in rules, be the translator and guide.- Exploit agility. You can adapt faster than bloated institutions. That is your edge.- Deliver Wow! moments. While corporates reduce housing to spreadsheets, independents win by being human, memorable, and indispensable.
The managed collapse of the small landlord is real. Corporate landlordism is no longer creeping—it is marching. But within the storm, independents can still thrive. Not by copying the giants, but by outflanking them: through trust, speed, personality, and local knowledge.
Chaos is not a curse. It is the proving ground. And those who survive will be those who choose to see beyond despair, to act boldly, and to turn turbulence into resilience.
Chaos is our battlefield. Independence is our strength.
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